RATHER THAN BEING HUMBLE...
DARE TO BE ICONIC!
25,000+
Engaged Audience
10+
Years of experience
$1,000,000+
Lifetime Revenue
what can i
do for you?
Show you and those in your organization how to define, position and monetize your expertise in order to be iconic in your industry and perceived as a celebrity expert.
To put it more plainly...
I help you get paid for what you know rather than for what you do.
BUT HOW?
With the 4-Phase Icon Method
imagine what's possible
This first step encourages participants you to envision your highest potential and dream big. By fostering creativity and innovation, you can explore new possibilities for you personal and professional brand. Here, we empower you to think beyond limitations and visualize the iconic version of yourself.
create what's next
In this step, you will transform your visions into tangible products and offerings. We provide the tools and guidance needed to develop your unique brand identity, including crafting your message and creating compelling content. This is where you begin to shape your expertise into a powerful presence that resonates with your audience.
optimize what's working
This third phase focuses on fine-tuning and enhancing your brand for maximum impact. We assess your current strategies and implement best practices to increase visibility and engagement. By optimizing your brand’s reach, you’ll effectively connect with your target audience and convert your efforts into meaningful results.
nourish after achieving
Sustaining growth and momentum is essential. In this phase, we emphasize the importance of ongoing support, development, and self-care. You’ll learn how to cultivate your brand while maintaining a healthy ebb and flow in your life. This holistic approach ensures you remain a thriving icon, both personally and professionally.
AS SEEN ON
Who Am I Perfect For
Business owners
entrepreneur executives
corporate executives
INFLUENCERS
aspiring icons
public speakers
thought leaders
SAASPRENEURS
agency owners
does this sound familiar?
“I know I’m an expert, but I’m tired of feeling invisible in my industry.”
“I see others getting speaking gigs and media attention, and I’m frustrated that it’s not me.”
“I’ve achieved a lot, but I feel like I’m not living up to my true potential.”
“I don’t have the time or team to focus on building my personal brand.”
If this sounds like you,
don't worry - I'm ready to support you!
So What's a Celebrity Expert?
A celebrity expert is not just a leader in their field; they are the recognized authority whose name is synonymous with the solutions their industry needs. Think of someone whose knowledge and story shine so brightly that they become the obvious choice—the one people want to follow, hire, and learn from. A celebrity expert is someone who transforms expertise into influence, leveraging their personal brand to create a powerful impact.
A celebrity expert is you, elevated to iconic status. You’re already great at what you do—your skills, experience, and dedication have gotten you this far. But deep down, you know there’s more. You want to be the go-to person, the one who walks on stage to thunderous applause, whose opinion is sought after by media outlets, and who is invited to share their wisdom on influential platforms.
Imagine your story being featured in prominent magazines, your insights being broadcast to thousands, and your face being recognized at industry events. You’re not just an expert; you’re a brand. People turn to you, not just because you have the answers, but because your journey resonates with theirs, your achievements inspire them, and your message is what they’ve been waiting for.
A celebrity expert doesn’t just hold knowledge—they make an impact. They write best-selling books, captivate audiences as speakers, launch podcasts that resonate globally, and lead movements that matter. They transform the ordinary into the extraordinary, turning everyday expertise into opportunities that not only elevate their own lives but also inspire change in others.
It’s time to see yourself as the person people have been praying to find—someone whose knowledge isn’t just valuable, but essential. If you’re ready to be celebrated for what you know, to elevate your influence, and to be the iconic figure in your field, then becoming a celebrity expert is the next step.
The world needs more of you—more of your insight, your experiences, and your leadership.
LET'S MAKE IT HAPPEN!
meet the
icon architect
So who am I?
I am the answer to your prayers!
Am I joking? Not a chance.
Who am I to say that?
I'm Asa Leveaux, the Icon Architect™, and I transform executives into celebrity experts so they can become iconic in their industries. I've been doing this for years—taking people by the proverbial hand and providing million-dollar revenue roadmaps with ease.
Since starting my first business at nine to fully embracing entrepreneurship in 2005, I've faced every challenge you can think of. I've sold $50,000 offers and delivered with excellence, and I've also been evicted and dealt with unpaid child support. But I pushed through. Today, my son’s passport is filled with stamps because I refused to quit on giving him the world.
I’ve led on the frontlines as a Commander in the U.S. military, earned a Bronze Star, and turned that leadership into transforming people like you into industry icons.
My clients are living proof of what's possible: becoming best-selling authors, creating international retreats, developing corporate packages, boosting media presence, booking high-value clients, and selling more at events.
I’ve stood on stages across the globe—from intimate gatherings to youth-filled gymnasiums, pulpit-preaching churches, corporate boardrooms, and all the way to Saudi Arabia and Bahrain.
As a proud queer individual, I know what it's like to be underestimated. But today, I’m celebrated, and I’m here to make sure you’re celebrated too.
I AM STILL THE ANSWER TO YOUR PRAYERS!
What do I think you're praying for?
To finally get paid for what you know. You've worked hard to master your craft, and now it’s time to
monetize that expertise
Let’s make it happen.
over 2,500 icons served
read the recommendations
"Loved him"
"I am grateful for your creative mind and your genius. How you articulate things that make sense without making me feel dumb is what I loved!
- Lacretia Mitchell
"My life looks iconic"
"My very first book release was listed in Amazon's top new releases before the release date! When I worked with another coach I looked and felt desperate and depleted. Now I feel very looked up to."
- Luke Lintott
"Highly recommend this"
"I was taught how to find resources, email marketing and better practices for invoicing. I recommend this service to anyone!"
- Sana Kibz
SIMPLE CHOICE
Choose Your
ICON ODYSSEY
do it yourself
Learn how to create, position, and monetize your expertise at your own pace.
Access comprehensive video and audio content designed for practical learning.
Equip yourself with the skills to generate your first $10,000.
$150/month
No contracts - cancel anytime
done with you
One-on-one guidance and accountability over 12 months to build momentum.
Structured coaching to help you create your first $100,000 in business revenue.
Ongoing access to expert insights, tailored strategies, and growth-focused support.
$1,500/month
No contracts - cancel anytime
done for you
Transform your brand to become a leading authority in your industry.
We handle everything—from book creation to media outreach—so you achieve iconic visibility.
Create a lasting impact while scaling your brand and maximizing your income potential.
$15,000/month
Annual Contract
more questions?
Frequently Asked Questions
What kind of clients do you work with?
We work with successful executives, thought leaders, and business owners who are ready to become recognized authorities in their industries. Our clients typically have a strong foundation and are seeking the next level—visibility, influence, and revenue.
How much time do I need to invest in these programs?
The time commitment depends on the program. Icon University is self-paced, while Icon Incubator involves bi-weekly meetings and ongoing coaching for a year. Icon Domination is a fully done-for-you program, so your involvement is primarily in key strategic decisions—we take care of the rest.
How do I get started with publishing my book?
Publishing your book is part of our Icon Domination package. We handle everything from ghostwriting, editing, and design to distribution and marketing. Our goal is to make the publishing process easy and position you as an industry thought leader.
Do I need to have an existing brand to start with you?
No, you don't need an existing brand. We can start from scratch or elevate what you already have. Our programs cater to various stages, from developing your personal brand identity to scaling an existing brand into iconic status.
Published Books
Fuck Balance
Black & Queer
I am Woman Enough
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